


Sickle Cell Blood Donation Awareness, Engagement, and Diverse Donor Increase in Atlantic Canada
Contact: Rugi Jalloh, Founder & Volunteer
Rugi Jalloh founded the Sickle Cell Disease Association of Atlantic Canada and, having stepped down from her role as CEO, continues to support the organization and its work as a volunteer.
Email: President.AtlCanSickleCell@gmail.com
Website: http://sicklecellatlanticcanada.ca
Sickle Cell Disease Awareness & Blood Donation Initiative
Sickle Cell Disease (SCD) is a hereditary blood disorder that disproportionately affects people of African, Caribbean, Middle Eastern, South Asian, and Mediterranean descent. Many patients rely on regular blood transfusions, yet Atlantic Canada faces a shortage of ethnically compatible donors.
In partnership with Canadian Blood Services, this initiative engages community, faith-based, and health organizations to increase awareness and encourage blood donation within African Nova Scotian, African, Caribbean, Black, and other racialized communities.
Our Objectives
- Raise awareness about SCD and its impact.
- Provide culturally informed education to dispel myths and address fears.
- Register 800–1000 new donors through group donations and community mobile clinics.
Key Activities
- Group Blood Donations: Reserved appointment blocks for donors supporting SCD patients.
- Community Stories: Sharing lived experiences from patients and donors.
- Community Blood Drives: Events across Atlantic Canada to register and engage new donors.
Expected Impact
- Increased community awareness
- Expanded donor base (800–1000 new donors)
- Stronger partnerships
- Greater visibility of SCD through shared stories
- Sustainable, culturally relevant outreach
Evaluation & Sustainability
Success will be tracked through event participation, donor registration data, and community feedback. A final report will guide future scaling of this work, supported by lasting partnerships and educational resources.
Partner with Us
When you donate for SCD, please use our Partner for Life ID:
PFL ID: SICK0090935
Organization: Sickle Cell Disease Association of Atlantic Canada
📞 Call 1-888-2-DONATE (1-888-236-6283)

